Look at the highlight in bold above and tell me where I actually said that Oticon CANNOT do it (jam both the Mute and the Shut Down together if they wanted to).
I believe that I only said Oticon DECIDED to give priority to…, and RELEGATE the Mute to the ON app.
I agree with you that Oticon or Phonak or whoever can jam 10 functions in that button if they wanted to. 2s press to Mute, 4s to Shut Down, 6s to Skip Next Program and go to 3rd Program, 8s to go to Airplane Mode, etc. You get the gist. The point is not that Oticon cannot, the point is that Oticon doesn’t want to.
OK, Phonak may not think that users would be confused between a 2s press and a 4s press. But apparently Oticon wants to keep it simple with just 3 types of presses, a short press, a long press, and a very long press.