Sivantos announces Styletto: stylish high-tech hearing aids with portable charging
⦁ Styletto combines elegant design, portable rechargeability and high-tech hearing into stylish hearwear
⦁ Styletto’s new form factor generates a strong and proven consumer preference
Audiology technology leader Sivantos today unveiled its latest hearing solution: Styletto. Wearers of the exceptionally slim Styletto from the Signia brand can express their individual style by choosing one of three elegant color combinations. A consumer study shows that 8 out of 10 people prefer the Styletto design over conventional hearing aids.
Ignacio Martinez, CEO of Sivantos, said: “Styletto is trendsetting hearwear that combines premium technology with the most stylish design. Styletto is the future.”
A new charging paradigm
The Styletto hearwear revolution has been made possible by using the company’s unique skillset of packing advanced signal processing electronics and refined rechargeable technology into a tiny ultra-low power circuit board as well as a pin shaped Li-Ion battery instead of the industry’s conventional round batteries. Thanks to these technological accomplishments, the company has been able to create a never-seen-before form factor titled “SLIM-RIC” (Slim Receiver-In-Canal hearing aid). In addition to its far sleeker and distinctive look compared to traditional hearing aids, the new power solution also caters to modern people’s more active lifestyles. Styletto’s slim portable charging case enables four days(1) of user autonomy, free from plugs or cables for completely convenient handling on the move.
The hearing aids offer the latest advancements of the proven Signia Nx platform in terms of energy efficiency, rechargeable Li-ion batteries and Own Voice Processing (OVP) for a natural sounding own voice. The ultra HD e2e binaural link provides clear speech understanding even in loud environments, enhanced spatial awareness, and supports an extended dynamic range for superior hearing.
Opening new market opportunities
The appeal of Styletto in helping hearing care professionals to attract a wider range of customers has been proved by a Signia consumer study conducted earlier this year. The study shows that Styletto’s iconic look is preferred by more than 8 out of 10 people compared to conventional hearing aids.(2) It also reveals that Styletto drives in-store conversion of people with hearing loss into hearing aid wearers, significantly increasing the number of people who express interest in Signia branded hearing aids by 14 percent.(3)
Styletto is available in three elegant color combinations: Dark Granite and Silver, Cosmic Blue and Rose Gold, or Snow White and Rose Gold. It is scheduled to go on sale in September 2018 in the USA, several European countries (Austria, France, Germany, Netherlands, Switzerland, United Kingdom), Japan, Australia and New Zealand, and in the rest of the world during Q4 2018.
For more information, visit www.signia-pro.com/styletto
(1) Based on 16 hours wearing time per day
(2) Signia consumer study 2018: When presented with a choice, 84% of respondents chose an offering with Styletto from two different shop window options in which the only differentiating factor was Styletto.
(3) Signia consumer study 2018: Asked which hearing aids from the Signia portfolio they would chose, only 10% of respondents selected “none” with Styletto present versus 24% with Styletto absent.
About Sivantos Group
The business operations of the former Siemens AG hearing aid division have been combined into the Sivantos Group since early 2015. Sivantos can look back on 140 years of German engineering and countless global innovations. Today Sivantos is one of the leading hearing aid manufacturers worldwide. With its around 6,000 employees, the group recorded revenues of 967 million euros in the fiscal year 2016/2017 and an adj. EBITDA of 238 million euros. Sivantos’ international sales organization supplies hearing care specialists and sales partners in more than 120 countries. Particularly high value is placed on product development. Sivantos aims to become the market leader in the coming years with its brands Signia, Siemens, Audio Service, Rexton, A&M, HearUSA and audibene. The owners of Sivantos are the anchor investors EQT along with the Strüngmann family as a co-investor. Sivantos GmbH is a brand license holder of Siemens AG. More information can be found at www.sivantos.com