Sonova has just released OTC, this should be popular with phonak being a big player in the market.
Sennheiser All-Day Clear, a new self-fitting hearing aid which provides consumers with the simplicity of an over-the-counter (OTC) purchase, alongside optional support from a hearing care professional HCP.
From Sonova.
"Martin Grieder, Group Vice President Consumer Hearing at Sonova, adds: “We are now very well placed to meet the needs of modern, tech-savvy consumers, thanks to the broad range of medical and consumer distribution channels across Sonova, as well as a growing range of hearing solutions under the Sennheiser brand. With Sennheiser All-Day Clear, we bring consumers ready-to-wear hearing aids with clear, vibrant sound and seamless optimization of dialogue, alongside self-fitting features which can be customized from the comfort of their smartphone and an upgrade option for further support by a HCP.”