The new trend seems to be Costco gets the latest technology from hearing aid manufacturers almost immediately. Gone are the days of Costco getting the last generation or stripped down tech (although I hear tinnitus features are often disabled for Costco). HearLink 50 looks to be getting the latest motion detectors and Bluetooth LE audio from Demant… similar to what was announced for Oticon Intent earlier this week. This is an exciting time. Costco is truly changing the market bringing high tech to consumers for less.
I don’t have exact timing on when this will hit Costco (and to be clear, I’m only speculating that it will hit Costco based on Costco getting the previous two generations of Philips aids), but my hypothesis is that Costco will offer only the “90” version of the “50” series (9050), like the 9040 they offer currently from the 40 series.
Powered by AI technology, HearLink 50 removes distracting background noise and prioritizes speech, so you can connect with confidence. HearLink 50 also features LE Audio for wider connectivity options and hands-free calls on more smart devices. - Source
See white paper:
s-726203uk_ph_wp_hearlink50_with_soundguide.pdf (351.8 KB)
Update: Here’s our video on the topic: