I think part of the problem for something like ReSound Nexias and Auracast is that you have a relatively small company, even though they make Jabra stuff, compared to the likes of Samsung and Apple and big TV, appliance, and electronics manufacturers. So GN ReSound tries to get a leg up on a competitor like Phonak by being on the bleeding edge, but Apple, Samsung, and Phonak are more successful in what they do now. Usually, a big business has trouble undercutting its bread-and-butter products with something very new and different. Samsung might be more forward-looking than Apple as Apple almost owns the personal audio business with products like AirPods and Beats Audio. In the Stephen Frazier article that I posted above: LE Audio and the Future of Hearing - #924 by jim_lewis, Frazier did write (as of March 2023) that It’s not clear yet whether companies like Apple and Samsung will make LE audio software upgrades available for existing devices. Still, Stephen Frazier wrote that Apple is reportedly working on LE Audio–compatible AirPods and iPhones.
That blog post was nine months ago, and the iPhone 15 was announced months ago. Maybe the problem, besides the inertia of Apple riding on its current audio wave, is that Apple sees no point in coming out with something that’s not compatible with the forthcoming ISO standard that @MDB references in his post about the GN ReSound Audiology Online course on Auracast.
(right now, I’m too consumed learning about Ford vehicle ECUs to worry about whatever affects my hearing future!).