Hearing Industry Map v9

Here’s a copy of the new map:

Hearing-Tracker_Hearing-Industry-Map-2022-v9.pdf (1.7 MB)


I like it! But HMm; The order of the icons in each manufacturer section seem to be somewhat random as opposed to premium products first.

For examples;

  • Sonova (why isn’t Phonak/Unitron first)?
  • Starkey: (why isn’t Starkey first)?
  • GN (why isn’t ReSound first)?
  • WSAudiology: Widex, Signia, Rexton (is Widex more important than Signia)?
  • Demant: Oticon, PHILLIPS, bernafon (maybe Oticon, bernafon, PHILLIPS)?
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Interesting information.

another question… why does Amplifon have its own grouping yet Amplifon also appears in several other manufacturers groups?

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Yeah. it’s kinda random… Might adjust next time… but there will be a few hard to make decisions.

Because other manf’s make amplifon branded aids.


German manufacturer Audifon and German hearing clinic network KIND are missing from the list. In the past, KIND was dispensing Audifon aids. Currently KIND sells Starkey and oticon.


For STARKEY missing www.hoerex.de. HÖREX Hör-Akustik eG is an purchasing and service association for independent hearing clinics in Germany. They are cooperatively organized.
Hoerex selling Starkey devices rebranded as Telefunken hearing aids.
Audis can apply to become an HÖREX member and become exclusive distributor for TELEFUNKEN hearing systems.

Another cooperative for independed Audis in Germany is Meditrend and their members can sell SoniTon Hearing Aids (rebranded).
The hearing aid line of SoniTon Personal seems to be from Oticon/Demant , the devices SoniTon Swiss seems to be from Bernafon/Demant , whereas SoniTron UP are likely Unitron Blu/Sonova , and SoniTon Comfort looks like AudioService/WSAudiology

Yes, beneath Audifon aids, Kind sells Starkey Livio aids rebranded as: KINDevo and Starkey Evolv as KINDvitalo. And the KINDduro are branded Oticon aids:

Kind selling the rebranded Starkey and Oticon hearing aids in following EU countries Germany , Austria, Switzerland, Luxembourg, Netherlands , Poland,

Who are considered “the Big Five” these days?

I believe it would be;

  • GN Group/ReSound, Beltone
  • Sonova/Phonak, Unitron, Hansaton
  • Starkey
  • William DeMant/Oticon, Bernafon-Philips, Sonic
  • WS Audiology-Sivantos/Signia-Siemens, Rexton/Widex
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Can we mention GN group shares 2.4 ghz radio R&D with Cochlear in there? They are using GN LEWIS 2.4 ghz radio platform as part of their “Smart hearing alliance”