I can sympathize with a person whose business is under attack. The business models at some point all change. Sometimes, the change is dramatic. Shopping in a big box is different from shopping at a now defunct Marshal Fields. The service changed from Field’s full service model.
@audiometrix_hearing changed there business model long before it was forced. It is apparently quite successful. All the good others need to do is duplicate it. Likely more work and less comfort but the ones who do will prosper.
Looking at the current business model shows an industry that refuses change. It the “it worked before so it has to now” and that’s a flawed view. If you are my age, you have been bombarded by bait and switch ads for aids. “We offer 30 trials at 50% off. Contact us now” is a constant advertising lie. I have to wonder how oligarchy business can exist for so long.