I worked in and around technology most of my career. However, the whole process of evaluating HA tech was the most labyrinthine experience of my life. I looked at both OTC and prescription, and I am still not sure I got it right, but at least I feel I have reasonable expectations and will get maximum benefit from my new aids, largely thanks to this forum and associated videos. But it took months of research and I can’t help but think there is a better way.
A big issue for me was finding an audiologist that was not part of some chain/franchise like a Beltone, with people that actually knew how to program aids and get the best results, who didn’t immediately attempt to steer me towards whatever the flavor of the month was (usually their most expensive product) without any idea of how I actually hoped to benefit from the aids. I even tried to locate an audiologist within a 90 minute radius thru Hear dot com and they couldn’t find anyone. I felt like the rule of thumb with many audiologists is that 80% of users only need 20% of the functionality and so that is the approach they take. Costco was doable albeit a bit of a hike, but they didn’t offer the product that I wanted. However, if audiologists are only going to concern themselves with the more vanilla applications of their product offerings, I honestly cannot see how they justify their price structure, because Costco has that nailed.
I think there is room for ala carte pricing and definitely room for specialized techs. I would happily pay someone for their time and expertise to customize my hearing experience. But I wouldn’t pay for product expertise on top of a bloated, industry-wide, 60% markup.
This is probably hopelessly naive, but what would be really amazing is something half way between a Costco and an Apple Store, where people really knew their stuff and could explain and facilitate in-store demos of a decent range of products. It would also help if the fitting personnel were actually certified on the products, and not just for marketing purposes but for actual expertise (if they always are, you could fool me!). While I have no idea what manufacturers actually offer in this regard, they shouldn’t sell product to anyone who can’t program it to its fullest functionality. I know medical equipment is different, but something needs to change. I also feel the first manufacturer or industry group to figure this out stands to make some money. I meet younger and younger people who have hearing impairment.