You have to welcome any attempt to get prices down. Even private dispensers shouldn’t complain. If prices go down, the market should grow, and the unreached segment of people who won’t try hearing aids will add income as well.
My only criticism of Specsavers is that despite being open about their pricelist, I find their product list a big vague. Why not just publicise what the instruments are ? After finding out what instruments they actually sell, it appears that they are one model behind the latest releases - their Advance 834 is a Phonak Exelia, or so I have gathered. It’s a good price nonetheless.
But to reiterate the first point, any attempt at price reductions is welcome. I am finding it difficult with family commitments etc, to spend £3000 every 4 years for the latest releases. I concede that some good R&D and technology goes into this, but it is difficult to justify the extra expenditure when the current set perform so much better than 10 to 15 years ago anyway in a number of previously challenging situations.