Signia launches Augmented Xperience (AX) platform

Signia introduces world’s first augmented hearing platform that delivers an immersive, intelligent hearing experience with outstanding speech clarity

Copenhagen – May 4, 2021 – Signia today announced the launch of its Augmented Xperience (AX) hearing aid platform that intelligently and automatically processes sound to better ensure that listeners always hear clearly – regardless of the listening environment.

Rather than simply amplifying all sounds, like most of today’s hearing aids, Augmented Xperience intelligently understands which sounds should be pulled to the foreground and prioritized, and which should remain in the background.

The net result of this world’s first split-processing technology is a fully-immersive and intelligent hearing experience. Sounds shift into the foreground and background naturally and seamlessly depending on the environment, creating an augmented hearing experience that’s better than normal hearing in certain situations*.

“Hearing isn’t always easy – a big group of people talking at the same time, softly spoken talkers in a bustling environment, too much background noise,” stated Samy Lauriette, Signia’s head of brand. “Augmented Xperience changes the game by understanding which sounds should be brought into focus and which remain in the background – creating an almost superhuman level of hearing that optimizes one’s human performance through enhanced hearing in any situation.”

The Augmented Xperience platform will debut in Signia’s all-new Pure Charge&Go AX hearing aids, compatible with iOS and Android devices and that deliver up to 36 hours of run-time per charge.

Augmented Xperience: A Platform Built On World-First Technologies

The Augmented Xperience platform is rooted in a world’s first Augmented Focus™ technology that processes speech and background noise separately to create a clear contrast between the two. It then recombines them to deliver outstanding speech clarity even in a fully immersive soundscape – like a crowded cafe or an open office environment.

Augmented Focus leverages two independent processors – the first of which addresses ‘focus’ sounds like the speech of a conversation partner, while the second addresses ‘surrounding’ sounds like background music or ambient laughter, which create situational awareness and excitement. The two processors capture focus and surrounding sounds independently to create a greater contrast between the two – pulling focus sounds closer and placing surrounding sounds further away.

In addition to Augmented Focus, the AX platform features multiple other technology world firsts, including:

  • Acoustic-Motion Sensors: Recognize one’s movements and adjust sounds accordingly to ensure hearing in any situation is as precise and personalized as possible.
  • Own Voice Processing (OVP™): More perfectly reproduces the sound of one’s own voice – which is essential for wearer comfort and satisfaction.
  • Signia Face Mask Mode: Delivers better speech understanding through masks.
  • The Signia app: Provides access to hearing aid controls, streaming capabilities, tinnitus therapy, the Signia Assistant for 24/7 digital support, Signia Telecare for remote care support, and much more.

“Beyond a hearing aid breakthrough, AX is a significant leap forward for the broader technology industry,” continued Lauriette. “For as long there’s been the promise of virtual and augmented reality, augmented hearing – that seamlessly and automatically adapts to the wearer even in fully-immersive environments – has been understood to be a linchpin for true immersion. With AX, Signia is bringing the market one significant step closer to achieving this vision.”

Signia Pure Charge&Go AX: Combining Modern Design and Ultimate Connectivity

Built on the AX platform, the iconic Pure Charge&Go AX features a sleek hearing aid design that is both comfortable and discreet. As the company’s smallest rechargeable hearing aid of its kind, Pure AX’s smaller size can make it easier and more comfortable to wear with glasses and/or face masks.

The Pure Charge&Go AX also comes available for individuals with single-sided deafness, and with an optional T-Coil, which enables the wearer to pick up sound signals in public places like train stations, theaters, and museums.

Pure AX boasts up to 36 hours of wear time on a single charge and features convenient connectivity to Android and iPhone for effortless direct streaming. It is available in Black, Graphite, Dark Champagne, Silver, Pearl White, Fine Gold, Deep Brown, Sandy Brown, Rose Gold, and Beige color options.

For more information on Signia Augmented Xperience, visit Signia.

*Jensen NS, Branda E, Weber J. Improving speech understanding with Signia AX and Augmented Focus. Signia White Paper. 2021.

About Signia

Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought world-first hearing solutions to the market and is a pioneer in rechargeable hearing technology.

In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers to not just correct hearing loss but to gain an edge – to Be Brilliant.


Excitement? Is that a mistranslation?! No excitement where I live - we’re a miserable bunch.

I am confused now by Signia. Were they a merger between Siemens and Widex? Does this mean Widex is no more and Signia hearing aids are a result of the collaboration of Siemens and Widex?

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A brand like sneakers, Nike, Adidas, etc., so hearing aids will be under several names, all under the leadership of WS audiology. In addition to Widex and Signia, there are also Rexton, AudioService etc

Similar to the SONOVA Group, it owns several brands Phonak, Unitron, Hansatom.


This is interesting and sounds like tech used under different names that do the same thing. I still see AI as a potential technology that will help people hear better. It just what type is it edge, deep learning, or other ways to signal out what is sound and what is noise. It will be interesting to see how it all works out.


Looks interesting. They will certainly be worth considering.

I wonder how much?

I wouldn’t be interested if they don’t offer a non-rechargeable option.

IDK. At the end of the day this is a medical device. When the head of branding is stating things like “almost superhuman level of hearing” I start to get nervous. That’s the kind of over the top claim that may be above the level of “puffery” which can squeak by regulators, and misleading to those , especially those new to HAs, as to the reasonable expectations of the product.

Maybe this is a matter of translation if it were not stated in English, but IME, EU countries are really good at making sure the language is clean. I’m not sure what to make of the seemingly over the top claims and description they’re giving.

I’ve been reading about the new Signia Pure Charge + Go AX hearing aids. Has anyone had a chance to trial these hearing aids or seen any reviews? Are they even available for sale in the U.S. yet?

I am very interested in their new Augmented Focus™ and Augmented Xperience (AX) platform which uses two separate processors: one for sounds in focus, the other for surroundings. I’ve been hesitant about rechargeable hearing aids but they are advertising 36 hours on a single charge with 5 hours of streaming. Any additional information would be appreciated.

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I’m in the process of having to replace my Widex 100 HA as our dog managed to eat one of them, so I thought it a good idea to update them, fortunately they are insured.
One audiologist has suggested the Augmented Xperience HA which have just been launched here in New Zealand. I have been looking at the online advertising for these and to my old ears it makes me feel I’m on a different planet, but that aside I’m nervous about trying something so new.
Until these new Signia HA came up I had my mind set on the Phonak P70 or P90. So now I think I will just wait a bit to see if any information comes up on the new Signia, there’s no hurry as I still have one working HA.

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