New ReSound Key Essential Hearing Aids

Press Releases
#1

BALLERUP, Denmark – February 1, 2021 – GN Hearing, the global leader in hearing aid innovation, today unveils ReSound Key, a full essential hearing aid line-up that provides greater access to proven and award-winning hearing technology worldwide. Based on an advanced chip platform and GN’s Organic Hearing philosophy, ReSound Key promises clear, natural sound quality. It is also packed with the latest technology, such as rechargeable options and state-of-the-art streaming, so that more people can now stay connected to live life to the fullest.

Today, only one in five of those who could benefit from hearing aids are using themi , leaving a large proportion to miss out on life’s sounds, communicating with family and socializing with friends. The long-awaited ReSound Key is set to make a huge difference to people with all types of hearing loss. People can boost their confidence and connect with others and the world during times of social isolation; all with clear sound and leading rechargeability that offers up to 30 hours of power from one charge. They can enjoy direct streaming using iOS and Android™ devices and state of the art Low Energy connectivity.

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Not treating hearing loss comes at a personal cost, with implications on physical, social, emotional, and mental health.ii,iii,iv, However, professional guidance is at hand, even remotely, thanks to the innovative telehealth solution, ReSound Assist Live. With this agile at-home service, hearing care professionals can program and adjust ReSound Key hearing aids via video consultations to help people grow with their hearing and nurture their relationships.

GN Hearing CEO and President, Gitte Aabo, explains: “ At GN Hearing, we believe that everyone deserves great hearing. Treating hearing loss can radically transform lives, helping people to thrive and grow. The launch of ReSound Key gives more people access to the best care and professional guidance, which helps them feel more confident and stay in touch with others to participate fully in life .”

ReSound Key joins the groundbreaking ReSound ONE™ with M&RIE* and ReSound LiNX Quattro™ in the strongest and broadest ReSound portfolio yet, which offers premium hearing solutions at all price levels. Now more people can benefit from the company’s long-standing Organic Hearing philosophy to connect with the world around them in the most intuitive and natural way, which is inspired by how the ear works and the natural ways we listen.

Working with intuitive apps, ReSound Key further enhances the individualized hearing experience and can connect to a range of wireless accessories for additional help in challenging listening situations. New integrated, streamlined fitting and software updates ensure a seamless first fit and customer satisfaction. These updates make it easier than ever to offer the ReSound portfolio for users to enjoy.

ReSound Key is available in 10 models, including the popular rechargeable Receiver-in-Ear (RIE) design, custom hearing aids, and Behind-the-Ear options – even including high power and super power models for profound hearing loss. ReSound Key will roll out in markets around the world from February 1, 2021. The same technology and models are also available in the new Beltone Rely hearing aid portfolio.

For further information, visit the ReSound Newsroom and learn about the Organic Hearing philosophy. A ReSound Virtual Conference is hosted for hearing care professionals in the United States on February 2, 2021.

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#2

By the way, my understanding of this is that it is an “essential” version of ReSound Quattro. Wrote up a page here:

Also, the bottom two technology levels do not have Bluetooth audio streaming. And looks like most of wha’s missing is the binaural stuff from Quattro.

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3 Likes
#3

An interesting article.

Does “give more people access” imply that cost will be minimized? The main reason so many individuals don’t wear hearing aids is the cost, not availability.

#4

It would be nice to think this was true, but a European meta study on this a couple of years ago has proved it to be largely down to the stigma historically associated with wearing them vs. the perception of need.

Even when hearing aids are free, there’s a significant groups who will not utilise them. It’s estimated to be about 30-40 years behind spectacles and more age identifying in terms of stigma.

#5

That is interesting.

I wonder when that study was conducted? Here in the US many people of all ages are using earbuds and telephone earpieces mitigating the stigma of wearing a hearing aid.

It will be interesting to see how the public responds to OTC hearing augmentation devices once they are approved and actually available.

#6

I’m just an individual so my experience hardly represents the average.

But I went to an ENT specialist around 2010 to have my hearing checked. The clinic must have resold my hearing need information. I was soon deluged with mail brochures, cards, etc., about the local availability of hearing aids. And I had the smug perception that I still got by well enough without them. So for me, it was a combination of what seemed like exorbitant cost, confusion about what brands were available and might be best and most reliable, being turned off by what I perceived (perhaps wrongly) as undue hucksterism, and the sense that wearing HA’s would be an additional complication in my life. I was also ignorant that I had insurance coverage that ended up covering about half the cost for the route that I took. I think for me at the time, the idea of getting hearing aids was about as popular in my mind as going for a colonoscopy and I don’t think stigma entered my mind at all, it was more cost, hassle, and indecision as to what to get and fear of being “taken.” Perhaps in the UK where you can get HA’s thru the NHS, some of these concerns don’t rise up as much as if one were an individual consumer with the open market to deal with. What I’m describing is my perceptions at the time, not actual reality.

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#7

I think cost and stigma are both significant reasons for lack of hearing aid “take up”. As mentioned, with all the goofy looking ear buds being socially acceptable, hearing aid companies should look at some of those (big!) form factors and take advantage of the space available to them.