I have two versions of the Signia C&G 7-IX HAs, one under the brand name Rexton Reach from Costco, and the other branded TruHearing 7 Premium through my Medicare Advantage insurance plan.
The testing and fitting from Costco on the Rexton Reach far exceeded the very limited testing and fitting done by the TruHearing provider. Not only did Costco spend five times as long performing multiple tests for me before ordering my HAs, they performed Real Ear Measurement (REM) during my fitting session, which improved my HA experience so well that I relegated my one month old TruHearing aids to backup status.
The cost of the Rexton Reach at Costco was approximately the same as the insurance deductible I paid through TruHearing, but Costco also included a portable charging case while TruHearing only provided a counter-top plug-in case. (Both HAPs did help me set up Own Voice Processing to help overcome the dreaded occlusion effect.)