Looks like Widex and Signia will not merge product lines

Has a paywall, but I think intro conveys the essential info.

Which is a good thing, as they are totally different in sound and how they are set up with their own respective software.

And this from GN that they will now be “one” company with just one CEO, this has to be a good thing long term.

They will keep the brands separate, but they’re already moving into using the same components, because it’s cheaper. Signia is using Widex’s receivers now, domes and rest of the “EarWear”.
Plus, Signia already has several rebrands. They’ll keep Widex name because it’s supposed to be the “more premium” brand.
I just wish they added some of the accessories from Widex lineup to Signia’s, “Widex Sound Assist” especially’ (it’s like Phonak’s Roger).