Unitron Introduces Stride, New Family of BTE and ITE Hearing Aids

Stride leads the way in patient-centric design

New family of BTE and ITE product styles designed to remove patient barriers

September 29, 2015 – Kitchener, Canada – Unitron, a global innovator of technologically advanced hearing solutions, today unveiled Stride™, a new family of freshly designed BTE and ITE hearing instruments built on the North sound processing platform. Stride leverages Unitron’s patient-centric design philosophy and is packed with technologies that truly let patients focus on conversations in all listening environments.

Patient-centric design across BTE and ITE styles on the North platform

Stride joins the Moxi™ product family on the North platform, offering a BTE that pairs design focus with intuitive controls and ITEs that incorporate our premium technology in smaller styles including a 10A wireless directional and marry innovative design with durability. The Stride family of BTE hearing instruments delivers the natural sound and enjoyable conversations patients love in two wireless 13 battery options. Stride P pairs design with dual controls and Stride P Dura offers moisture resistance and durability without sacrificing style. Stride ITE hearing instruments are freshly designed inside and out and customized for comfort, and include new volume control, push button, plasma coating and microphone ports that reduce moisture and debris ingress to improve the patient experience.

“Stride is the next installment in our patient-centric design philosophy, initially launched to market with the award-winning Moxi product family, says André de Goeij, Director of Product Management and Product Marketing, Unitron. “We are excited to extend that same industrial design innovation – a capability truly unique to Unitron – across BTE and ITE lines,” says André de Goeij. “ITEs continue to enjoy a high level of reliance in clinical practice, and remain a very important part of Unitron’s product portfolio.”

Paired with industry-first solutions Flex and Log It All for greater in-clinic success

Stride is paired with unique, industry-first solutions such as Flex™ and Log It All designed to spark evidence-based conversations that grow trust, motivate patients to act, increase patient satisfaction and ultimately, build practices. Over 80% of Flex customers believe the solution improves the patient experience and report an increase in the number of patients purchasing hearing aids. Log It All, an industry first data logging solution, enhances Flex by allowing HHCPs to gather information from a patient’s experiences wearing hearing instruments to create evidence-based conversations about their lifestyle and technology level choices. New patient-facing screens within the Log It All solution allow clinicians to easily paint a picture for an individual of their daily listening behaviors and patterns, further enriching patient conversations.

“Stride’s patient-centric design brings new BTEs and ITEs to market, rounding out Unitron’s offerings on the North platform. This new fresh product family gives our customers a wide range of style options and even more avenues to help their patients enjoy, understand and take part in conversations in multiple listening environments,” says Bruce Brown, Global Vice President of Marketing, Unitron. “Coupled with Flex and Log It All, Stride offers HHCPs a truly differentiated offering that boosts in-clinic success and enhances the patient experience.”

About Unitron

Unitron is a global company that understands the hearing healthcare business is built on strong, personal relationships. We work closely with hearing healthcare professionals to improve the lives of people with hearing loss. A member of the Sonova Group, Unitron has a proven track record of developing hearing innovations that provide natural sound with exceptional speech understanding. Headquartered in Canada, Unitron distributes its full line of hearing instruments to customers in over 60 countries. For more information, please visit us on the web at unitron.com.

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Can anyone give any reason to opt for a Unitron aid when it looks as if it’s a basically a Phonak under a different brand name ?

Moreover, it’s exactly the same price. If it cost a few hundred pounds less, say, a Ford compared to a VW, you might be tempted.

But what’s the point ?

Market segmentation.

Log it all, flex trial system, proper NAL2 implementation etc.

And they are a few hundred cheaper usually. Seat vs. Audi would be a better comparison within the VAG group.

and if they are not being investigated by the federal authorities for emissions, that would be an advantage :slight_smile:

Only for what comes out of the reps mouths :wink:

With the exception of their custom instruments, I think it’s a bit unfair to say Phonak and Unitron devices look that similar for current generation products.

Unitron Stride BTEs vs Phonak Bolero V
Unitron Moxi RIC vs Phonak Audeo V

Unitron products could be considered better value for money for certain clients, for example Phonak has wind noise management (windblock) and impulse noise management (soundrelax) in the V70 level of technology and up, while Unitron offers their equivalents, and the pinna effect across all levels of technology. Unitron also offers level dependent speech enhancement in all products. Phonak doesn’t yet offer any dsp speech enhancement algorithms in their products, sticking with microphone-based enhancements. Unitron’s automatic programme operates differently to Autosense OS in terms of situation detection and classification, although they still use a multi-destination approach. Unlike Phonak, Unitron offers automatic microphone focus in the direction of the dominant talker (Pro level of technology), a feature only offered elsewhere by Signia/Siemens. Unitron has a superior automatic adaptation manager that is more flexible and keeps sound quality stable throughout the adaptation process due to a linear gain increase unlike Phonak’s approach which is frequency specific.

Finally, Unitron offers flextrial and flexupgrade providing the ability for users to trial a higher level of technology in their devices and upgrade them should they return to a more active lifestyle or require greater listening support after their initial purchase. I’d say that the brands are quite well differentiated.

Ok. Thanks for the heads up xresolutionx.

Unitron, Phonak and Hansaton are all owned by swiss holding company Sonova, and share technology between them