You are right Karva, I live in The Netherlands.
Have dived in Lumity and Moxi Vivante. There are several differences. Latter has e.g. soft speech amplification, binaural directionality, tap. First one however motion sensors, but you are right in a lot identical. And with the possibility of upgrading the Unitron can have 360, more programs, but no motion sensors.
Unitron Vivante have motion sensors and double tap too.
Phonak Lumity of course have soft speech amplification and binaural directionality too.
Different names of these features, different settings highlighted for each brand, but basically the same thing.
With Unitron, you can have the auto 360 only on the V9. Starting V7, you can have 360 in the car program only (manual), and a speech in very noisy environment (manual too) program.