I used to work for a couple of those chains back in the day. Hidden Hearing and Amplivox/Ultratone/Sietech (couldn’t seem to pick one name!).
On the one hand the chains have enormous buying power and command amazing wholesale prices from the manufacturers as a result. But their overheads are incredible, a national infrastructure, local and national marketing campaigns, support staff, company cars, free home visits (at least when I was there), etc. Not to mention the high rolling board of directors, and in some cases shareholders.
Trust me, I completely understand your desire to shop and evaluate. I’m a consumer too. Actually what amazes me is how often I see people make a decision for as much as $8,000 without shopping around, researching online, visiting different professionals etc. My whole career I have really been amazed at how many people will meet me for the first time and a couple of hours later, having done no other research, hand over a check or credit card for thousands of dollars.
Even now in the age of the Internet, I see people, even younger people, who just come in, have a test, and drop thousands of dollars. I would never dream of doing such a thing myself, but hey, it makes my job easier!
In recent times I am beginning to see a few more savvy consumers, and I’m sure the Internet will create more in the future. But I pride myself in being an expert in my field, and of the hearing instruments I dispense, so I am not afraid of an informed patient.
Thank you for that lovely offer. I think Bournemouth is a great place. As a trainee my mentor lived and worked there, and I spent many fun times learning my trade working with someone I have enormous respect for back in the early 90s. I dare say I still have some patients living in Portsmouth, as I volunteered to cover that area for a while when a dispenser went on leave. But I lived and dispensed in the Bristol / Gloucestershire area mainly.
Anyway, while I would love to stay in Bournemouth, enjoying the nice weather, and avoiding the over priced British hotels, when my wife and I travel back to the UK we have to spend most of our time visiting my parents who sadly retired to Yorkshire which let’s face it, is no Bournemouth! :rolleyes: