Rexton BiCore R-Li T just purchased by friend at Costco

[billgem]

Reginald, I invite you to contribute to the linked thread where this question was discussed in some depth:

Oticon & the Business of Hearing Aids

Why did William Demant Holdings (aka Oticon) create the HearLink (Philips) series of hearing aids? On the surface the answer is obvious: to take advantage of Costco’s enormous market presence to increase sales volume. The under story must also be that Bernafon sales were deemed to be underperforming in that market and so a new brand with new buzz was needed to maximize market potential. But why not simply take an existing hearing aid like the Oticon More at the time and rebadge it with the Phi…