Yeah @BrBarry, I have had a few strange look’s whilst taking similar phone calls, so nowadays I tend to take my phone out, and hold it in my hand, to let folks see I am on a call…. Still amazing technology though, and up to about 3 years ago, I had practically given up on taking any phone calls, but for me at least, Bluetooth, and completely hands free cellular calls, was a massive game changer…. Although, I must admit I will still occasionally struggle with some calls, the clarity of their voice, especially with some callers accent, or it might be that English isn’t their first language? And, much depends on the quality of the cell phone on the other end…. All in all, it was very liberating to move away from “Text Only” communication, it is such a joy to actually be able to hear other callers…. Cheers Kev 
I had gotten to a point where I refused to answer phone calls, even with all the Roger extras and Compilot.
My new Naida P90-UP-675’s and been life changing as to say. Direct BT in the HA’s has given me a bit more clarity.
To the OP @Confused. As with a couple other post happening around at the moment. I want everyone to know I am deaf. And when you have (for me) 10 other devices paired with my phone, I need to know exactly which is/are my HA’s.
I also tell friends while watch TV that I have an advantage with BT directly from my TV to my HA’s. 5.1 stereo into my brain… well, that what it sounds like for me with my new HA’s .
Yeah, I have the exact same aids as you @BrBarry, I got the Naida P90 UP’s from Boots Hearing Care, for approximately £2.4K. I also have a set of Phonak Naida M70 SP BTE with p13 batteries, these are my main backup aids, they are excellent aids, I got them free from the NHS, well free at point of service, in the UK we pay for the NHS via National Insurance Contributions. I also have a Set of Phonak Marvel 90 RIC’s, with 105db custom molds, which I will probably sell on? I have to admit I like large aids, the ones folks can hopefully immediately see! Like you, I want to alert folks, to be clearly aware of my hearing loss…. I especially like aids with the 675 batteries, which usually means they will have some oomph, on average the batteries last 11 to 12 days, depending on how much I stream, I absolutely hate rechargeable aids, but each to their own…. Cheers Kev
I’m surprised that you think no one knows you use them. Everyone I know knows that I’m hard of hearing by my behavior, they don’t need to see my “devices”. I work at a woodworking store and notice whether customers are wearing hearing aids or not as it helps me with customer service.
I agree with @Confused
The question was could they be renamed? The answer is Yes. It is a Yes for a reason that clearly Phonak understands and not his HA Specialist.
I have wearing Hearing 20 plus years and most folks that know me, know I wear them and I try to hide them when I am wearing, but the default Bluetooth name drove me nuts, I mean it is bat crazy and way too long. I renamed mine Phonak Ear Bud Left & Phonak Ear Bud Right. I love them. I am in meetings all days with Google Meet and Teams and I don’t won’t the the world to see or have to read Hearing Aids every time I connect to visible device.
I wonder how many would actually rename to add Phonak so that it would say Hearing Aid if Phonak did not default it that way?
Each to their own @dkoldman…. I want folks to see, and know that I am deaf, that I have a disability, and I could do with some assistance to help me communicate, so trying to hide them would be for me, counterproductive…. As always, YMMV, cheers Kev
It’s a privacy issue. I understand. Who wants to get ready to watch a movie and have to answer a bunch of questions?
Set up requires the interface and the software. They can be had but a clinician (or maybe somebody from this forum who lives nearby) can do it without you have to purchase and learn how to run the gear.
This is the kind of thing we all wish we knew BEFORE getting your H.A.'s set up. My audiologist just named mine Jeff. That could lead to questions but if it ever does I’ll just say, “Oh, those are my bluetooth headphones.”
Yes @jcisbell, I like to be be upfront, and honest with folks, call it like it is….To me, you are trying to pretend you are hearing, when in fact you are HOH, tis more like a stigma issue IMO, you are deaf, and therefore disabled, so please learn to live with it…. We all have to move away from being embarrassed about hearing loss, it is after all a fairly natural occurrence, and extremely common, 1 in 7 folks around the world will have some form of hearing loss, much higher in certain age groups, perhaps 1 in 5? In denial & nonacceptance of hearing loss might be our biggest stigma barrier, if we all embrace it, except it, we can all move on…. As always, your YMMV 
Cheers Kev
Of course Kev. It is always cheery to wake up to a personal attack. Thank you SO much.
Jeffrey
I think you missed the point of the question and your view may be contrary to your statement to each his own?
Are you saying that if it were you, Phonak should not allow the Hearing Bluetooth to be renamed? HA professionals or users should not rename them?
A user can rename any Bluetooth or network device they own and it has nothing to do with denials. Sorry I don’t know all of your coded abbreviations, seems like it is okay for you to shorten those descriptions. For me it is convenience and simplicity.
You seem to forget all HA companies and dispensers market HA being small, hidden or hard to see. I have never bought one for those reasons, Quality, features and price.
But in this case the original poster asked how to rename his device. It is his choice, does not mean he, me or others for that matter are in some kind of denial.
One other thing while I am at it, the way I use my Paradise is exactly the way I use to use my ear pods. Phone calls and video work meetings. They serve as HA when I disconnect which is kind of cool. But I took it a step further, I had to force the aids to NOT work together. I had to fight with Phonak to do that, but I have one aid connected to my laptop and the other just pick up regular room sounds. So if I am listening in on meeting and someone walks in office, I can talk to them.
I think you said it best when you said to each his own, but maybe not question one’s motivation?
My apologies for any typos and hope my view comes across positive, because you are no doubt one of the contributors I respect the most.
One final nail for my point, suppose I say…
I wear prescription glasses, I am using a T mobile phone, I am not wearing or connected wirh any Phonak Hearing aids devices at moment. That information is not needed for every meeting or email I have with my Co workers or family for that matter.
In truth @dkoldman, I have no axe to grind with anyone on this site, I try to be positive, perhaps not always successfully? I just passionately believe we should all be more open about hearing aids, and ultimately hearing loss, we have to move away from that stigma, partially created by the hearing aid manufacturers, and partially created by my generation of peers…… And yes, I have been the butt end of all those deaf jokes, cutting remarks, insinuation’s that I have selective hearing, are your aids switched on then, etc’, etc’, etc’…… although, nowadays we have political correctness, so things have marginally improved on abusive deaf hearing, and hearing aid front…. My profound apologies, if I, in my enthusiasm for a more open, and excepting viewpoint on hearing loss, pushes some to react, I am not looking for a negative reaction, but hopefully a more positive outcome…. Cheers Kev
I completely agree with Kevels55. I also wear the Phonak Naida P90 UP BTE’s (have had them for a little over a month), and do not care who sees them or the size. Have worn hearing aids since I was 11 (am 56yo now). Had a pair of red ones at one time (Phonak Naida V SP’s). Sadly, they do not have the more exciting colors now (blue, red, etc.). So, I just wear the graphite grey ones as they are the closest thing to a ‘cool’ color (IMHO).
Welcome to the forum….Thank you @marshall.stirling 
For those of us in the severe/profound threshold, we are never going to worry about what folks think of our aids, we just want to hear as best we can, but I agree, some more outlandish hearing aid colouring might help brighten up our aids? Your Naida Paradise UP’s are wonderful aids, the best I have encountered thus far, I actually enjoy using these aids, the connectivity is brilliant, along with my other Roger assistive listening device’s, I am truthfully spoiled after years of struggle…. I had an “Interesting” conversation with a NHS Audioligist a few months back, he said it is very rare for them to see folks in the severe/profound threshold, perhaps 1 in 200 visiting clients, and that is a very busy dispensary, with about 11 Audiologist’s, we are quite a rare breed! Cheers Kev
Same as Phonak Naida Up, they use the same technology as Phonak.
Do you have the Unitron TrueFit software, you can see the full features and compare.
I did not misunderstand you. But I am happy to point that out and then move on and leave it behind. I’m sure you intended your words to be helpful.
However, you did say or imply that I pretend that I am a hearing person, that I have not learned to live with my limitations, and that I am embarrassed about my hearing loss; that I deny it and don’t accept it. And you seem to think I need your advice to move forward.
You don’t know me. So those are some big assumptions. But even if you’ve interpreted my comments correctly, with respect, who asked you? I was giving some encouraging words drawn from my understanding and opinions to another forum member who had asked for help.
I think you did a great job expressing your sophisticated and educated point of view. But there are others that can stand on their own as well. Coming out about anything is always personal although I admit there is a point where the personal and the communal have to negotiate. I just thought the OP was interested in the personal issue.
Thank you for the reply @jcisbell…. I do try to see others point of view, admittedly sometimes badly…. Occasionally I go off half-cocked, a legacy of my youth, perhaps? But, I have tried to mellow with age. I know from a personal perspective, even with my level of hearing loss, it was probably about 10 years before I excepted my bilateral SSNHL, it took a long time before I could move on, Meniers Disease with all it’s different symptoms made me realise, you are deaf, and getting worse every year, sometimes every month…. MD with every attack, was basically destroying my vestibular along with what little residual hearing I had left, mentally, by that time I had hit rock bottom, and the only way was up…. I started British Sign Language classes, Lip Reading classes, and both opened up a new world to me, gave me purpose, and eventually a new career with Deaf Services, working with HOH, the Profoundly Deaf, where sign language was their first language, I also worked with the Deaf/Blind, we used, Deaf/Blind Manual Sign Language to communicate with these clients, I was their communicator/guide, they were wonderful D/B clients, full of life, and full of fun, and my personal hearing loss paled into insignificance in comparison to these guys! Everything is relative, what you might consider as a big issue, or a bad hearing loss, others may consider that loss to be fairly mild or moderate, but to you it’s a very significant loss…. Thank you for the compliment, but I do not consider myself as an educated person, I am very dyslexic for a start, I am more of a practical hands on person, and hopefully logical, well sometimes that is up for debate 
I am passionate about the HOH issues, I know a little about Deaf Culture, but not as much as I would like to know…. My wife (Elspeth) is a great resource of information, she was a Social Worker for the Deaf of some 35 years standing, though she has now retired due to health issues, but I still pick her brains, if I see someone on this forum, with a problem, and I am unsure of the correct response? As a former professional, she is my living and breathing encyclopaedia on deaf issues…. I am sorry if I made too many assumptions, I should know better! Cheers Kev