This example seems to be consistent with my theory that voices in the back or sides overrides the front beam forming because Oticon wants to preserve speeches all around you. In your case, it was a quiet pub (without a lot of noise), and the voices behind you were loud. So they wouldn’t be considered babbles/noise, but distinctly clear speeches. I guess at least speech preservation is consistent with the newly name SpeechBooster, except that sometimes there are speeches not in the front that you really DON’T want to hear.
I remember reading an educational presentation from Donald Schum (when he was still a VP at Oticon) talking about how he thinks multiple speech cues can help with brain hearing because it allows users to train their brain hearing to differentiate between the different speech cues from different people talking around you. His point was that multiple speech cues help the brain discern the differences between the voices and learn to filter out what they don’t want to hear and focus on what they want to hear → good for brain hearing acuity training. So Oticon might have chosen to do this (to give priority to multiple speech cues from anywhere in the environment) because of this observation from their research that it helps “train” the brain. Unfortunately, by doing so, they would be disregarding the fact that for folks who haven’t been able to train their brain to this level yet, they will find it overwhelming.
What Oticon should really do is to offer users two options: 1) the SpeechBooster as is (with voice priority from anywhere), and 2) the FrontSpeechBooster that gives priority to FRONT speech ONLY regardless.