Oticon introduces Ruby, new family of essential hearing aids

New Oticon Ruby Brings Superb Sound Quality, Easy Rechargeability and Connectivity within Reach for Budget-Conscious Consumers

Somerset, NJ
12 May 2020

For consumers returning to work and social activities in an uncertain economic climate, the newest addition to Oticon’s comprehensive line of life-changing technology offers an attractive combination of sound quality, sought-after features and affordability. New Oticon Ruby sets a new standard in the essential category, delivering great sound quality, hassle-free rechargeability and easy wireless connectivity in one complete solution – all within the reach of today’s budget-conscious patients.

Powered by the Velox S™ platform, Oticon Ruby introduces the new SuperShield feedback management system that prevents feedback before it occurs, so patients can enjoy a better hearing experience without interruptions from unwanted whistling and squealing. For patients who want the convenience of rechargeable batteries, a new simple-to-use lithium-ion rechargeable option provides a full-day’s* charge in just a few hours. Easy Bluetooth® connectivity with low battery consumption enables patients to connect to smartphones and other modern devices to stream audio and music directly to their hearing aids.

“After experiencing this time of social distancing, consumers recognize the value of easy access to modern technologies to stay connected with family, friends and business colleagues,” said Don Schum, PhD, Vice President of Audiology for Oticon, Inc. “Phone calls, video chats and other virtual connections have become their lifeline to the world. These connections are enhanced with better hearing. At the same time, despite the start of an economic recovery, some patients may be more careful about spending. Oticon Ruby allows practitioners to offer patients looking for sought-after features, like rechargeability and easy wireless connections, a quality solution at a more affordable price.”

Like all Oticon wireless hearing aids, Oticon Ruby is compatible with Oticon RemoteCare, a new telehealth solution that allows hearing care professionals to follow up online with patients to remotely adjust and fine-tune hearing aids in a virtual appointment. For select patients who have valid audiograms, first fit with Oticon RemoteCare allows hearing care professionals to fit new hearing aids remotely.

Complete Solution with All the Essentials

Oticon Ruby and all Oticon hearing aids use BrainHearing™ technology to support the brain in making sense of sound and enable patients to participate in challenging listening environments. The ultra-fast Velox S™ platform powers the new SuperShield technology to analyze incoming sound levels, identify feedback and quickly prevent whistling before it occurs. Patients enjoy improved sound quality and a better listening experience.

Oticon Ruby miniRITE R rechargeable hearing aids offer a full day* of power with a simple overnight charge. The intuitive, easy-to-use charger provides a stable, reliable magnetic connection for convenient charging that delivers power throughout the day, including streaming, with a super-fast three-hour charging time. A quick 30-minute recharge provides an additional six hours of power. With Ruby, Oticon now offers a full portfolio of easy to use rechargeable instruments to meet patient needs.

With 2.4 GHz Bluetooth® low energy technology, Oticon Ruby delivers easy wireless connectivity with low battery consumption to a wide range of devices such as smartphones. Audio or music streams in stereo to both hearing aids from Bluetooth-connected mobile phones, MP3 players, PCs and more. Patients can pair Oticon Ruby with multiple TV Adapters and use the Oticon ON App to stream from any TV for a virtually seamless experience. The Oticon ON App also lets patients adjust volume, switch settings, check battery level and access convenient features such as Find My Hearing Aid and Oticon HearingFitness™.

Oticon Ruby is available in a full lineup of styles, including miniRITE, miniRITE T (telecoil), miniRITE R (rechargeable), BTE and BTE Power Plus, and five popular colors. Oticon Ruby is compatible with Oticon CROS hearing aids.

For more information on Oticon Ruby visit www.Oticon.com/Ruby.

*Lithium-ion performance varies depending on hearing loss, lifestyle and streaming behavior.

oticonruby

… so long as your phone is made by Apple. This is why I hate hearing aid manufacturer marketing departments. You’d think they’d make that clear from the start. Incidentally, I think this underscores Oticon’s attitude to ASHA. Never going to happen.

2 Likes

Is this the level below SIYA?

Ruby, based on Velox S and offering rechargeability, supersedes Siya.

3 Likes

Weird that they changed the naming convention for this, but not the
Opn.

1 Like

Siya is still In the listings of hearing aids, but Ruby is up with OPNs and Xceed. So definitely and upgrade

My point was that Siya was launched as the basic WDRC version of the Opn. You’d think that Siya S would have been the equivalent of the Opn S.

Previously they did the original and then the 2nd version of each level.

No idea why they changed the naming convention; barring perhaps running into something with the use of the word ‘Siya.

Possible or there is going to be another revamp of the OPN platform coming up this fall or next spring. Who really understands what goes on in the marketing department’s heads.

1 Like

I just noticed on the Oticon website that the Siya is now only ITE hearing aids using the OPN chip, where as the Ruby is using the OPNS chip and is only Rite and BTE aids. that seems to be the way Oticon is justifying the name change

Perhaps they’ll bump the lot to Ruby once they’ve used all the Siya face-plate chip stock through the system.

4 Likes

Review Ruby here: Oticon Ruby Hearing Aids | Models, Reviews, and Prices

this has some new features - Its like SIYA S.
It has the new style (recharchabke) the updated feedback canceller
and also an entry level instrument that is compatible with cross.

2 Likes

On another thread, I commented on having difficulty with PowerOne batteries not lasting very long in my Opn minirites. One solution would be to go from a 312 to a 13 battery. I’m currently using an Opn minirite with 85 receivers. To go to a 13 battery within the Opn line, I’d have to go to the BTE model with 105 receivers. But I note that the Ruby line has a BTE model with 85 receivers. Maybe there will be an Opn S BTE with 85 receivers in the future? There there’s the question of RIC or RITE, vs BTE…