I’d like to know more details on how they are going to do this.
Oticon and Rock Band Legend Styx to Stream World’s First Live Rock Concert toHearing Aid Wearers
5 July 2017
In a world’s first, Oticon, Inc. has joined forces with chart-topping 70s and 80s rock bandStyxfor a live concert broadcast exclusively for fans wearing the company’s Oticon Opn™ Internet-connected hearingaids. Scheduled as part of the band’supcoming “United We Rock” summer tour, this will be the first time a live performance will be delivered directly to hearing aid wearers, enabling them to stream the heart-pumping sounds of an in-person concert directly to their hearing aids. Thepartnership will highlight Styx’s continued commitment to high-quality sound as well asOticon Opn’slife-enhancing open soundexperience.
Opn, Oticon’s family of Internet-connected hearing aids, can communicate directly with a full range of connected devices, so wearers can listen to TV; connect with doorbells, smoke detectors, and other smartdevices; and even get the weather—all through their hearing aids. And now, hearing aid wearers can add “listen to the live broadcast of a rock concert” to the list.
The award-winning Opn also performs well at in-person events. The small, discreet hearing aid delivers a more natural, clear, and open sound that allows users to more easily participate in conversations incrowded, noisy environments such asrestaurants, public venues or even live rock concerts. Now available as a rechargeable solution, Opn miniRITE hearing aids can be charged overnight to provide wearerswith all-day power to last through any big event.
Rockin’ through the ages
Many fans that grew up listening to Styx are now at the age where hearing loss becomes more prevalent. In fact,one in six baby boomersexperience hearing loss, making it difficult for them to enjoy concerts,theater, and other public events.This new active generation of people with hearing loss wants solutions that allow them to stay engaged in all aspects of their lives, and the advanced technology of Oticon Opnenables them to do just that. From making it easier to follow andparticipate in conversations with multiple speakers to delivering the unmatched sound of a live Styx concert, Opn proves that when treated,hearing loss sufferers can live active, social lives.
“This partnership between Oticon and Styx is a match made in sound quality heaven,” said Sheena Oliver, Vice President, Marketing at Oticon. “The Styx live broadcast is an exciting way to reach Opn wearerswho are affected by hearing loss,and also helps to remind people of all ages about the importance of hearing health. Through this event, we will demonstrate how Oticon Opn enables those with hearing loss torock on and actively participate in all of life’s moments andmemories.”
In addition to demonstrating the wireless connectivity of the Opn platform, the live broadcast will highlight Styx’s legendary production quality, which it has replicated on its new album, “The Mission,” releasedon June 16. Styx produced thealbum, the band’s first in 14 years, using many of the same analog production and recording technologies that gave the band its distinctive sound on hits such as “Renegade”,“Come Sail Away”, and “Blue Collar Man”. “We are proud toannounce a special alliance with Oticon to present the first live concert to be streamed to fans wearing Oticon Opn hearing aids,” said Tommy Shaw,lead vocalist and guitarist for Styx. “Hearing loss affects fans of all ages and with Oticon’s newtechnology, we are looking forward to being a part of this historic event!”
For more information on the entire Oticon Opn family, visit www.Oticon.com/Opn.
Oticon is one of the most innovative hearing device manufacturers with more than 110 years of experience putting the needs of people with hearing loss first. Oticon has spearheaded a number of technological breakthroughs which have made asignificant difference for people with hearing loss. Oticon’s “brain first” audiological focus recognizes that speech understanding and comprehension are cognitive processes that happen in the brain. Oticon’s innovative BrainHearing™technology is helping to provide better hearing with less effort by giving the brain the clearest, purest sound signals to decode. Oticon designs and manufactures hearing solutions for adults and specialized pediatric instruments. “People First” isOticon’s strongest and most valued commitment to empower people to communicate freely, interact naturally and participate actively. For more information visitwww.oticon.com.
The six men comprising Styx have committed to rocking together with audiences far and wide by entering their second decade of touring. Averaging over 100 shows a year, each member of Styx is committed to making the next showbetter thanthe last. Styx draws from over four decades of chart-topping hits. Like a symphony that builds to a satisfying crescendo, a Styx set covers a wide range of stylistic cornerstones. From the progressively sweeping splendor that is “TheGrandIllusion” to the hunker-down fortitude of all that is the “Blue Collar Man,” from the regal reach-for-the-stars bravado of “Come Sail Away” to the grainy all-in gallop of that rugged “Renegade” who had it made, the band draws on an unlimitedcache of ways to immerse one’s mind and body in their signature sound.