Market forces are extremely powerful and interesting but it’s hard to see a dedicated audio practice selling them as most will be tied to the ha industry.
Costco and other shopfront type retail operators would probably happily do so.
Commenting on the retail expansion, Nuheara’s USA based Executive Director and SVP Sales & Marketing, David Cannington said “Brookstone is a great retail partner for IQbuds™. Their stores are primarily based in airports and major shopping malls throughout the USA, which are perfect high traffic locations for IQbuds™ consumers. Alternatively, Amazon offers IQbuds™ a different consumer reach. Amazon is without peer as an online retailer. As such, our initial Amazon marketplace presence in the USA, Canada and Europe will significantly enhance the Company’s prospects of increasing sales volume throughout the course of 2017.”
By total sales, Amazon is the world’s largest online (internet) based retailer. Nuheara’s IQbuds™ will initially be available on amazon.com sites in USA, Canada and Europe.
Brookstone, owned by Sanpower Group, is a leading specialized nationwide retailer of innovative and lifestyle products designed for smart living and have over 200 stores in the USA, Puerto Rico and China. Brookstone also sells products via an online store and its catalog. Brookstone will initially sell IQbuds™ in 41 airport stores and 10 mall stores.
“Together with the recently announced partnership with Best Buy, these new retail partnerships will strategically position Nuheara for rapid consumer adoption across the North American consumer electronics retail market. Furthermore, it lays a very credible retail foundation from which the Company will seek to globally boost IQbuds™ market awareness and increase sales volume.” said Nuheara CEO, Justin Miller.
The Company is continuing to work on further geographical expansion with various distributors and consumer electronics retailers. This expansion is also expected to include some channel diversification into major Telecommunication service providers and Audiological practitioners/hearing chains.