I visited the link- and from the product brochure I am copy pasting the below:
“The first Sonic hearing aid featuring the revolutionary SoundDNA platform, Enchant delivers daily sounds in a brand new way. Powerful technologies automatically detect and adapt to your auditory world, keeping speech clear, noise to a minimum, and sound interactions remarkably natural.”
“The frustration of hearing loss isn’t that words disappear. It’s that the soft sounds get lost and noise gets in the way. When you miss details in speech, it takes away meaning and can lead to confusion. Enchant works to clear that up. New Speech Variable Processing with SmartCompress preserves the nuances of speech— the soft and loud sounds that occur in every word. » Speech sounds are treated with priority, so you feel more connected to people » SmartCompress intelligently detects noise and controls its amplification » You’ll hear more complete words and vocal expressions more comfortably.”
Sounds like maybe some of the current Oticon technology is flowing downstream? and Yes - Bernafon is about to launch a new product as well. My source for this information is a Google Search of news with the search term “Bernafon”.