New AI-Powered Hearing App ‘HeardThat’ to Rise Above the Noise at CES 2020

New AI-Powered Hearing App ‘HeardThat’ to Rise Above the Noise at CES 2020

Advanced machine learning algorithms turn a smartphone into a sophisticated hearing assistive device enabling clear conversations even in noisy places

December 05, 2019 11:30 AM Eastern Standard Time

VANCOUVER, Canada–(BUSINESS WIRE)–Singular Hearing, a technology developer of progressive audio solutions, will unveil its AI-powered hearing app, HeardThat, at CES 2020 in booth 31504 in Eureka Park. Harnessing the power of machine learning, HeardThat turns a smartphone into a futuristic hearing assistant, tuning out background noise to enable individuals with hearing loss to hear speech more clearly, allowing them to engage in conversations they would otherwise have trouble hearing (view HeardThat App video

A global epidemic, more than 466 million people worldwide are affected by some degree of hearing loss, and this staggering number is rapidly increasing. “Often the first step in helping people with a hearing problem is an in-ear hearing aid. However, the weakness of even the most sophisticated hearing aids is the challenge of separating speech from background noise. Hearing aids tend to amplify all sound, making it difficult to have one-on-one or group conversations in a noisy environment. It can be frustrating enough that a person with hearing loss may even avoid a social outing or public place,” states Bruce Sharpe, Founder and CEO Singular Hearing. “Machine learning gives us the unique power and flexibility to solve this long-standing problem. We are passionate about putting it to use through HeardThat and providing new options for the millions of families, friends, and colleagues who suffer from hearing loss.”

HeardThat utilizes advanced machine learning machine algorithms to separate speech from noise. It listens to the noisy environment and delivers denoised speech, to the individual’s Bluetooth-enabled hearing aid or other listening devices via their smartphone. Sharpe concludes, “Machine learning algorithms require too much processing power to run on hearing aids or other small devices. By leveraging the smartphone, our HeardThat App is freed from hardware constraints and so can do much more. And because it is an agile and flexible software solution, HeardThat can be quickly and continually improved upon.”

HeardThat, a new generation of software hearing assistive solutions will be available in Q1, 2020 on Android and iOS.

Experience HeardThat in Person at CES 2020

A perfect setting to test the groundbreaking HeardThat app, Singular Hearing invites CES 2020 attendees to experience a moment away from the noise while still being right in the middle of the show floor in Eureka Park at booth 31504.

CES Registered Press can email Janice Dolan ( to schedule a private demo and briefing with HeardThat Founder Bruce Sharpe.

For more information about HeardThat, please visit

About Singular Hearing

At Singular Hearing, we are passionate about solving real problems in new ways. We have deep expertise in machine learning, audio, and speech processing and are using that to create innovative products to help people hear better.

Our first product, HeardThat, turns your smartphone into a sophisticated hearing assistive device that brings out the conversation in noisy social situations.

Follow HeardThat on social media @:

Instagram: @HeardThatApp
Twitter: @HeardThatApp
Facebook: @HeardThatApp
LinkedIn: HeardThat

Singular Hearing is a subsidiary of Singular Software, and is located in the beautiful city of Vancouver, British Columbia, Canada.

1 Like

This sounds really interesting. It sounds like you have to point your phone toward the speaker. It’ll be interesting to see how it works with multi-person conversations.
In the product description they say that a standard HA is physically too small to accommodate AI processing, so they use the phone to do the processing. Maybe in the near future using one’s phone as processing hardware rather than having the processing done inside the HA will be common.
Then I guess all you’d need is a tiny device with a mic and speaker that would fit into your ear. The mic’s signal would be sent to the phone for processing, and then the processed signal would be sent back to the in-ear speaker. The concept sounds great. I guess we’ll see.


So long Roger Pen and Roger Select. We hardly knew ya. And who in their right mind would want to drop $900 plus on a roger pen or select if “heardthat” app does the same thing for (basically free) on your smart phone. Looks like Phonak might have to drop prices real soon or go the way of the dodo bird.


It will be interesting to see how this app works with hearing aids, since it appears a smartphone (somehow) takes control of a hearing aid in a noisy situation. Cart before the horse?

Our first product, HeardThat, turns your smartphone into a sophisticated hearing assistive device that brings out the conversation in noisy social situations. Want to know more? Sign up below to be part of the beta testing program and to be informed when it will be released.

Sounds like a sales pitch.