So just to give a bit of insight, my practice is going to be home-based and mobile. I don’t plan on paying for an expensive office with the pretentious trappings. I will visit patients in their homes, or at a library, or senior center, wherever they feel comfortable. The audiometer I’m getting is a new model that is rated by ANSI for use with no sound booth. (It’s kind of a new thing.) I hope to lean on telecare for many of my patients so that they (or I) don’t have to travel so much for adjustments. I even have a source for very low-cost tablets that I may give to the patient with purchase of hearing aids (along with counseling on how to use everything.) Marketing will be limited to local newspapers and online. Patients tell me all the time about how they hate all the junk mail from hearing aid companies.
I am lucky enough to be very well networked in my little suburb.
My initial numbers show that I can offer hearing aids at a substantially lower price than my competition simply because I am cutting overhead by so much. (Office space prices are RIDICULOUS!)
I basically want to offer a lower price to my patients, offer amazing service (per cvkemp), and make a living. I’m not trying to become a millionaire. I don’t need that.
Another thing we’re doing is offering PSAPs with service. I am in direct contact with suppliers and can even offer one PSAP that has BlueTooth, rechargeability, an app, and automatic first fit via an audiogram performed by the app for $100 less than Wally World is charging for the same thing. I want to be able to test people and honestly tell them if a PSAP would be a good fit for them. I always tell my patients that I don’t believe in having people spend any money unless they absolutely have to.
I’m pretty excited.