Have any of our Australian users tried HearingShift.com?

Just learned about it… Sonova’s new venture (spin off from their purchase of Blamey Saunders) …


Order SHIFT online

Everything you need is shipped directly to your door.

Download the app

Fine-tune your hearing experience with the SHIFT app as your guide.

Optimise your sound

Set up SHIFT in a few simple steps and make optimisations on the go.

Press release from their website:

This is the start of a global shift

Buying hearing aids is often confusing, complicated, and expensive. We think it should be simple, faster, less stressful—more in line with the world we live in.

Healthcare is undergoing a once in a lifetime transformation. Did you imagine 15 years ago that your phone would become a medical device? Or that you’d be using a watch to count the steps you take each day?

Somehow, hearing care and hearing aid delivery has side-stepping this transformation. It’s remained a constant for decades.

But now people are demanding change. A change that can’t come soon enough for the 1 in 6 Australian adults who need a hearing solution. Even today in 2019, only 20-30% of the people who need hearing aids actually owns them.

That’s why we created SHIFT.

The current set-up isn’t working for everyone.

Most people wait 7 years before doing anything about their hearing loss. However, the impact on your personal health and wellbeing, and even your earning capacity, is very real.

We now know that treating hearing loss early is linked to a lower risk of early-onset dementia.

But the cost of investing in hearing aids and the hassle of visiting a clinic leaves most of us flat-out uninterested in getting help.

Even in Australia, only a few companies, like Blamey Saunders hears, offer an alternative to the traditional hearing aid industry set up.

Meanwhile over in America, a federal law passed directing the U.S. Food And Drug Administration (FDA) to reduce the barriers to better hearing.

Right now, cross-industry companies are racing to produce ‘over-the-counter’ or ‘direct-to-consumer’ hearing aids. That means American consumers will soon be able to buy, set up, and make adjustments to their hearing aids without visiting a specialist. They’ll be able to help themselves to better hearing — in a pharmacy, in a Walmart, online.

It’s a change that promises to reduce the hassles associated with buying hearing aids. And the costs.

SHIFT is leading the change.

SHIFT is an over-the-counter hearing device in the truest sense — you can only order it online. It’s ‘self-fit’ which means you don’t need to visit a clinician to set it up. Instead, it pairs with a smartphone app so you can set it up yourself and make easy enhancements to suit any environment.

The SHIFT mission? To keep as many people as possible living life to the fullest—independent, active, and engaged.

As I recall, the OTC hearing aids which are coming here in USA are for mild to moderate hearing loss, ONLY. So that is what this is aimed at, as I read it. I would imagine all the major players are going to enter the OTC market which is going to be deregulated and become OTC. So here is the first one.

That’s my take, reading what you posted.

obscenely affordable

$ 2200 ??

Around $1500 USD I guess.

Blamey & Saunders sell “real” hearing aids. I claimed for them under private health insurance. Elaine Saunders is an audiologist and there are audiologists on staff. That, apparently, is enough. How “Shift” differs from Blamey & Saunders products is not entirely clear to me.

Yes, I am referring to ‘real hearing aid,’ not the amplifiers. There are real hearing aids for the mild to moderate hearing loss.

Interesting. I flicked through the video on the setup app (ios only…?). It’s not like the Blamey & Saunders pairing of tones paradigm. You have simple controls for ‘loudness’, ‘quality’, ‘balance’. I don’t see Blamey & Saunders in this product at all really. It looks like the Australian market is being used as a testbed for a product that’s intended for a global market. The contact number is an Australian phone number but the domain isn’t a .au domain. “Intended for mild to moderate hearing loss”.

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I doubt you’d get this product under Australia private health insurance. There is no health professional in the loop at all. With B&S, you do a hearing test- even if it’s only online, and there’s an audiologist on the other end of the phone. Even if you don’t call them, they will probably call you. B&S products, you can do a full frequency by frequency adjustment, this product I don’t think so…This product is not intended to replace the hearing aid that you get from your local audiologist’s office. B&S products are (or were).

Edit: Most importantly, B&S aids are sold for a wide range of hearing impairments. They had no qualms selling to me and my loss is well beyond moderate. That’s what I meant by “real” hearing aids.

Edit: While we’re on the subject of Blamey & Saunders, I notice that their Facett hearing aid has been withdrawn after a very short life. It was designed and manufactured in Australia and was certainly different. I guess the new owners thought it was uneconomic. It’s always a bit sad when a company that markets itself as fighting entrenched market forces on behalf of the consumer sells out to… entrenched market forces.

Looks eerily like a Unitron Discover to me - wonder what the Specs are? couldn’t find anything in regards to technical specs on the website. Could be handy for a remotely located patient who is pretty tech savvy, but at the end of the day in terms of price a patient could still walk into a Costco and get a Kirkland , set up by a professional for 400 Aud less (providing they’re happy to change batteries themselves).

… or get the NuHeara Boost for about $1800 less on Black Friday. Complete with “an intelligent audiometric system that learns how you hear and automatically adjusts the IQbuds to your
hearing prescription.” You have to not mind wearing ear buds, but if your hearing loss is really “mild to moderate”, maybe you could just wear them as needed.