No, they are not necessarily gimmicks. When the lumity came out, I was actually expecting it to be a not-a-big-deal upgrade from the paradise line, but was surprised by my patients noticing a difference.
The bigger issue here is that manufacturers are a bit optimistic about their fitting ranges. Your hearing ‘technically’ falls into the range of the RIC, in many cases it’s not going to be a great fit for more severe losses.
Manufacturers try to fit everyone into RICs, and when they roll out new product the RICs always come out first. New BTEs are rolled out a lot later, which unfortunately means that BTE users always feel a little bit “behind” in their technology. But at the end of the day, the difference between a hearing aid that can provide sufficient gain and one that cannot is WAY bigger than feature upgrades from one chip to another. There’s always a ton of hype about new products and HUGE marketting campaigns, but keep in mind that new hearing aids come out on a two year cycle these days, so if you wait for a particular model to roll out, you’ll feel behind again within six months. The M and P BTEs were still very good.
Your audiologist may be open to trying a RIC fit after looking at your loss and your ear, but if they try to steer you away form one and into a BTE, trust them. I’ve also had situations where I’ve ordered a RIC for a patient and then when it comes in and I verify the fit on-ear it’s just not sufficient and I have to turn the the patient and say, “I know you were excited to get your hearing aids today, but I cannot in good faith send you home with these.”