She’s probably doing it because in another thread this morning I suggested Costco as one alternative to a new user who was taken aback by the sky-high price of Agil Pros which his audiologist recommended as his first HA. (I did also suggest, first, that he ask his audiologist if there was a model in the $1000-$2000 per aid range that might meet his need.) Or it may be that she’s doing this because she’s a private audiologist feeling pressure from Costco because she can’t beat them on price.
Lots of people simply can’t afford to spend $6000+ on hearing aids that will last five years. And yes, many private audiologists may be able to do much better on price than that with very good aids for many patients, especially if they’re asked directly.
Look, I’m a Costco member. I go to Costco for eyeglasses. I go to a private audiologist for hearing aids because I do have a fairly-priced private audiologist who gives great service right nearby where I live. But Costco is well worth considering for either need, depending how convenient they are to you in location. Remember that most HA patients need to visit their audi more frequently than they do their eye provider. It also depends what kind of hearing correction is needed, and so on.
But I would not assume that the private audiologist always gives better service than Costco. This is going to vary greatly depending on the people behind the desks in question.
Consumer Reports has never rated audiology services, but they have rated eyeglass & contact lens services, most recently in 2006. In that report, Costco had the best ratings overall among the eyeglass chains. On service, they were rated 4 on a scale from 1 to 5 with 5 the top category–they were the only chain then rated higher than 3 for service–and Costco got a 5 on cost satisfaction, a rating matched by two other membership-club stores, BJ’s and Sam’s Club, which got 3 ratings on service. Overall, Costco won Consumer Reports’ comparison rating two dozen chains by providing better service according to their customers than much more expensive eyeglass chains such as LensCrafters. Note that these ratings are based on ratings from customers in a survey mailed to them by Consumer Reports.
OK, but Joanne’s point is that the service is better at non-chain operations. In many cases, yes. According to CR, the non-chain shops and opthamology offices that sell glasses, as a group (there’s no point rating these individually because they’re too scattered) scored a 5 on service, but predictably, they scored only a 2 on cost satisfaction. Overall, Consumer Reports felt the combination of customer satisfaction with both service and price was comparable for Costco and non-chain services, with both scoring 84 out of 100 overall. On the other end, there was Eyeglass World, with a 1 for service, a 2 for cost satisfaction, and a 66 overall. I imagine there are some hearing aid businesses that would pull similar numbers out there!
Of course, there’s no one right answer for everybody. If service is more important than price, a great private dispenser may be best for you. If price is most important, maybe not. But Costco, if there is one near you with a hearing aid shop, is worth considering either way.