While hearing loss has historically been associated with age, increasingly people in their 40s and 50s are bewildered and devastated by this condition. According to Randy Wohlers, President of HearPod Inc., specializing in the correction of baby boomer hearing loss, “Baby boomers are the first generation to be exposed to electronically amplified sound. Today, we know that prolonged exposure to loudly amplified music over 85 db can cause permanent hearing loss. Many cases of hearing loss among baby boomers can be traced to their youth when they listened to rock bands or played in them. Additionally, baby boomers are the first generation to experience prolonged exposure to loud sounds from electric blenders, lawn care equipment, power tools, recreational vehicles, jet airplanes and even electric tooth brushes.