Audiologist acting like my "friend"?

I have seen this a few times where the Audiologist is spending all their time and energy on making me feel welcome and friendly so they can make their big pitch. Anyone else experience this?

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You may very well get the big pitch, but I think it’s the some people are. I got to try out some hearing aids to get my opinion of them and the audiologist who fit them didn’t really have any financial incentive to go out of his way, but he was extremely friendly and accomodating.