... and what do you think about this new design from Australia?

Then she has misunderstood the issue.
Microphone placement is absolutely wrong, so no one did it before, because then you kill both the directional microphone feature, and the chance of getting the sound after outer ear gathers.

Finally what is the benefit of designing this like, is it now more convenient to wear? I dont think so, well is it now more attractive? I dont think so, yet some surely will.

here it is…

I think it looks like a pet snake is crawling into your ear.

i think the Be by resound looks quite amazing…