I just went through the process to get my first hearing aids. Initially I went to an audiologist recommended by my primary care doctor and had my hearing checked. She referred me to an ENT since there was a 20db difference between my right and left ear, who then sent me for an MRI. The MRI didn’t find any problems so back to the audiologist, who gave me a choice of tier 1, tier 2, tier 3 or tier 4 hearing aids, with the top tier 4 hearing aids priced at $5K. Didn’t discuss features, or even what brand they were (turns out they were Resound, which is all they offered). So I tried the Costco route - waited 3 weeks to get an appointment and had my hearing checked again. The test conducted by the Costco tech (not an audiologist) was every bit as through as the test done by the audiologist, and the two audiograms matched almost exactly. I had the choice of 5 different brands of hearing aids, tried three of them in the store and settled on the Kirkland KS10’s. I just picked them up yesterday, the fitting and training was very thorough and included a Real Ear Measurement test. The tech re-ran the REM test several times making tweeks to the programming until the REM showed a very close match to the audiogram. I paid $1400 for two hearing aids, and that includes unlimited in-store and remote visits to address any issues as well as cleaning. I can return or exchange them for different hearing aids for 6 months and they come with a 3 year warranty. Costco really does offer good hearing aids at attractive prices plus the added benefit of the extended return privilege and after sale support. The only issue with Costco is the competence of the technician. In my case I got a highly competent tech and that led to a good experience, but others haven’t been so lucky. If I was to do it all over again I wouldn’t hesitate to go to Costco again and, if I ended up with a tech that wasn’t quite up to snuff I would try another Costco or another tech at the same Costco.